Professional Copywriting Course

In modern marketing, a copywriter is the brand's voice and strategic partner. This course is designed for professionals who want to master the art of persuasive communication and become in-demand specialists in the digital marketing industry.

Who is this program for?

The program is suitable for marketing specialists, social media managers, creative writing enthusiasts, and anyone wishing to develop professional advertising text creation skills.

Program Outcomes

Upon completion of the course, participants will be able to:

• Master the fundamental principles and practical techniques of copywriting​

• Understand the concept of brand personality and the importance of Tone of Voice (TOV)

• Prepare professional briefs and identify correct creative insights

• Create platform-adapted content for various communication channels​

• Master the basics of UX/UI copywriting and SEO optimization

• Compile a professional portfolio and connect with potential employers​

Learning Format

The program includes 8 online sessions, each 2 hours in duration (20:00-22:00). All meetings are recorded and available to participants. The instruction is based on an interactive methodology — the "Learn/Teach" principle, which ensures practical experience and the execution of real projects.

Course Structure

Session 1: Introduction to Copywriting

• Evolution of the profession and its modern role

• The difference between a writer and a copywriter​

• Career trajectories and development paths

• First practical assignment

Session 2: Brand Identity and Communication

• The concept of brand personality and its application​

• Target audience identification and segmentation​

• Tone of Voice (TOV) and developing the brand's voice​

• The copywriter's role in brand communication

Session 3: Research and Strategy

• Anatomy of a brief and methodology for working on it​

• Searching for and analyzing insights

• Information curation and selection​

• Storytelling techniques and building a narrative​

Session 4: Precise and Conceptual Writing

• Formulas for persuasive copy (AIDA, PAS, and others)

• Principles of UX/UI copywriting and microcopy​

• Creating Call To Action (CTA) elements​

• Optimizing copy for conversion

Session 5: Multi-Platform Content

• Specifics and characteristics of digital channels​

• Writing techniques for Facebook, Instagram, and other platforms​

• Format adaptation and platform compliance​

• Case study analysis of successful brands

Session 6: Scripts for Video Content

• Script structure and components​

• Interpreting a brief for video format

• Principles of framing and visual narrative

• Exercises on real projects

Session 7: Professional Development

• Basics and best practices of SEO Copywriting

• Writing effective emails and blog posts​

• Portfolio creation strategies and presentation methods

• Communicating with employers and starting collaborations​

• Receipt of the final project brief

Session 8: Final Project

• Presentation and review of final assignments​

• Professional feedback and recommendations​

• Course summary and next steps

Organizer and Conditions

Provider: Green Tech & Innovation Hub

Student Discount: 25% discount (requires prior registration)​

Format: Online learning via Zoom/Teams platform
Bonus: Access to recordings of all lectures
Support: Direct communication with the lecturer throughout the course​